Acast’s recent study reveals that 60% of daily podcast listeners in emerging markets have made purchases after hearing ads on podcasts.
In developed countries, over half of listeners have also made purchases based on podcast advertisements.
Notably, 95% of listeners plan to spend the same or more time listening to podcasts in the next six months, making them key consumers for brands.
Podcast advertising shows a high level of trust and engagement, particularly in countries like India and Indonesia.