📊 57% of consumers still want to see and touch products before making a purchase.
Despite the rapid growth of online shopping and its technological advancements, 32% of consumers place high importance on face-to-face interactions with sellers and consultants in physical stores, while 57% still prefer to see and feel the product before buying.
At the same time, 68% of shoppers have a positive attitude toward personalized offers powered by artificial intelligence. However, 49% had a negative experience with chatbots, as they were unable to get answers to their questions.