At its Now Playing event in Los Angeles, Spotify announced a range of exciting new features for content creators. The centerpiece of the announcement was the rebranding of its podcast and video hosting platform, now called Spotify for Creators.
One of the biggest updates is the launch of the Spotify Partner Program, now available to eligible creators in the US, UK, Canada, and Australia. This program allows creators to monetize their podcasts through audio ads, both on and off Spotify.
Starting next year, creators will also be able to earn revenue from their video podcasts. Premium users will have an ad-free experience when watching video podcasts, opening up a new revenue stream for creators.
To qualify for the program, creators must meet the following requirements:
- Host their podcasts on Spotify for Creators (or, in some cases, Megaphone).
- Publish at least 12 episodes.
- Have at least 2,000 unique Spotify listeners and 10,000 listening hours per month.
For comparison, YouTube’s monetization requirements are 1,000 subscribers and 4,000 watch hours over a year.
Additionally, Spotify has introduced the ability for creators to upload video clips and video covers for each podcast episode, further enhancing the visual and interactive experience for their audiences.
Spotify is clearly pushing the boundaries to empower creators and expand its ecosystem, offering innovative ways for podcasters and video creators to grow and profit.