You might be wondering: why does a Russian-speaking Belarusian like myself, Denis Vasilkov, run a personal brand website entirely in English? Fair question! Let me walk you through my reasoning.
English is the universal language of marketing and digital business. Like it or not, English has become the lingua franca of our digital age, and I’m not about to fight that reality. In marketing and tech, English isn’t just helpful—it’s essential. It’s the language where deals get made, innovations spread, and careers take off.
Now, imagine if I wrote everything in Belarusian or Russian instead. Sure, I’d connect deeply with speakers of those languages, but I’d also be talking to a much smaller audience. What’s the point of sharing insights and ideas if only a fraction of the world can engage with them? I want to reach fellow marketers, potential clients, and industry partners globally—and English is simply the most effective way to do that.
There’s also a personal side to this decision. Writing in English keeps my language skills sharp—think of each blog post as a mini workout for my brain. It’s also an interesting experiment: can I actually make it in the English-speaking marketing world? So far, the journey’s been pretty rewarding.
Some of you are probably thinking: “Denis, what about Belarusian, Polish, or Russian versions?” Here’s the scoop: Belarusian and Polish versions are definitely planned—so stay tuned! As for Russian… well, let’s just say I’m already managing quite a linguistic juggling act, and I prefer keeping things interesting and unpredictable. 😉
Ultimately, writing in English helps me grow professionally, connect with a global community, and hopefully provide value to readers whether they’re in Minsk, Warsaw, or San Francisco. So until those other language versions launch, I hope you’ll stick around for my thoughts in the world’s most widely spoken business language.